Over the last decade or more, developments across the globe has led many companies to now acknowledge the strategic significance of key customers in company growth and survival. Without doubt, every well run business understands why any strategic account can be classified as a very critical asset.

Through whatever internal changes might occur in an organization, strategic accounts can be a stable growth platform. Companies are now beginning to realize that key account development is the most important growth initiative in which they can invest time and resources.

The Sales Performance Summit 2009 is dedicated to enlightening participants on how companies can acquire, protect and grow strategic accounts as assets. Our real goal is to use the platform in sharing knowledge on how each selling organization can cultivate its relationship with important clients, graduating from being a provider of quality products and good service to being a true partner, working with these clients to offer increased value to the clients' own end-users.