The Sales Performance Summit is the premier business event in Africa focusing on the sales and business development function that is crucial to most organizations in the B2B arena.

In 2008, over 600 delegates registered for the event making it the largest single day business event in Africa targeted at this segment of decision makers.

Appealing to decision makers in sales, sales operations, finance, human resources, and others responsible for increasing sales and improving sales force effectiveness, the Sales Performance Summit focuses on three key sales performance management problem areas facing organizations today:

Salesforce effectiveness
Sales performance improvement
Sales talent recruitment & retention

In addition to a robust program agenda and industry networking opportunities, attendees are attracted to the conference for the quality of its educational content delivered by internationally recognized experts. Opportunities exist for corporate organizations as
exhibit Hall participants.

The Nigerian sales professionals community remain a unique audience for targeted marketing activities. With  purchasing power mostly in the white and blue-collar range, this market offers fresh grounds for marketers to take their messages. The Sales Performance Summit offers several marketing and branding opportunities to get your company in front of this uniquely receptive audience.

Target Audience
Representing a cross-section of Nigeria's top 5000 companies—from financial services, pharmaceuticals, and technology to telecommunications and manufacturing—attendees typically include:

	C-level executives looking for strategies and techniques to create and maintain a performance-driven sales organization
	Sales executives seeking ways to better execute sales strategy and drive sales performance
	Sales and sales operations directors interested in more effectively hiring, motivating, and rewarding the  sales force
	Human resource and finance executives responsible for improving the overall performance of the organization
	Sales compensation professionals responsible for designing, implementing, and managing sales compensation plans